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The Unromantic Truth About Touring: Why Musicians Need to Stop Whining Online

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Hi! My name is Rachel Hurley, and I am a 30-year veteran of the music business. I currently own a boutique music publicity firm, Sweetheart Pub, where I work with up-and-coming Americana, Folk, and Country artists. For more info about me and what I do, please visit http://sweetheartpr.com.

Let’s cut to the chase: musicians, it’s time to stop posting your touring schedules online as some sort of badge of honor, or worse, a sympathy magnet. I came across a post this morning on Threads by a musician that I REALLY like, detailing the ‘grueling’ daily routine of an opening band on tour — wake up, drive, load in, soundcheck, perform, load out, sleep, repeat. It’s presented like a unique struggle, deserving of awe or pity. Frankly, it’s neither.

Don’t get me wrong, I’m not dismissing the hard work that goes into touring. But let’s get some perspective. You’re not special for enduring this. Countless professions face rigorous, often unpaid, early stages. Ever talked to a medical resident? Or how about startup entrepreneurs sleeping under their desks? They don’t romanticize their grind because, in their world, it’s just called ‘work.’

Consider a young lawyer at a big firm. They might work 80–100 hour weeks, dealing with mind-numbing details of a case, only to have their work scrapped or redone. They don’t post about every all-nighter or the coffee that fuels them. It’s expected. They signed up for it.

Or take startup founders. Their glamorous portrayal in the media is far from their unpaid, overworked reality, often living off savings or small investments…

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Rachel Hurley / Owner of Sweetheart Pub
Rachel Hurley / Owner of Sweetheart Pub

Written by Rachel Hurley / Owner of Sweetheart Pub

The Year of Truth - a series of essays to share my thoughts on some inconvenient truths about the music industry.

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